My recent work includes social media and email marketing, copywriting and creating website content for a variety of clients.
Wellness Amplified is a cross-channel influencer marketing company specializing in the health, wellness and nutrition verticals. As the agency’s Director of Content Marketing, I manage its social media presence, create content for the agency’s website and clients, and contribute to overall marketing strategy.
Vitals is a health care decision-making tool which includes provider search, procedure cost comparisons and patient ratings and reviews. As a copywriter, I was responsible for creating content for the brand’s sponsored content templates and crafting language for a provider search application for partner websites. I also edited more than 100 patient education condition guides to make them accessible to consumers.
Cozi is Real Simple’s family organizer app. As an editor, I was responsible for creating the content strategy for the website and a new newsletter, and working on cross-promotion initiatives with other properties across the Time Inc. network. I also worked on strategy for converting newsletter subscribers and website visitors to Cozi customers, which included optimizing landing pages, creating house ads, and writing copy for checklists and a series of Cozi success stories. The newsletter’s open rate and click-to-open rate were consistently above 20%, making it a frequent resource for high-profile brands to utilize for promoting relevant content.